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2023 SVEDA Conference

aerial view of beach

Dream Inn, Santa Cruz

November 2 & 3

Draft Agenda

Thursday, November 2

12:00 PM

Registration and Lunch

1:00 PM

The Ins and Outs of District Formation

Alex Stettinski, CEO, San Jose Downtown Association – Moderator
Tim Seufert, Managing Director, NBS
Nathan Ulsh, Partner, Community Strong Strategies

1:00 PM

Featured Speaker

Alicia Scholer, Vice President, Responsible Hospitality Institute

2:30 PM


3:00 PM

Creative Solutions: Marketing, Space Activation, and Events

Rebecca Unitt, Economic Development Manager, City of Santa Cruz & SVEDA Chair – Moderator
Ryan Sebastian, Principal, Moveable Inc.
Matthew Swinnerton, Founder, Event Santa Cruz

4:00 PM

Rebooting in Napa Valley: the St. Helena Technical Assistance Panel

Edith Ramirez, Assistant City Manager for Community Development, City of Morgan Hill
Nell Selander, Director, Economic and Community Development, City of South San Francisco
Maya DeRosa, Community Development Director, City of St. Helena

5:30 PM

Optional Dinner on the Wharf

Details to be announced

Friday, November 3


7:30 AM

Registration and Breakfast

8:30 AM

Featured Speaker

Nick Santhanam, CEO, Fernweh Group

9:00 AM

High Road Training Partnerships in Action

Kara Gross, Executive Director, SVEDA – Moderator
Jay Banfield, Chief Economic Mobility Officer, All Home
Derek Kirk, Assistant Deputy Secretary of Climate, California Labor & Workforce Development Agency
Tahra Goraya, President and CEO, Monterey Bay Economic Partnership

10:00 AM


10:30 AM

Have some CHIPS!

Donovan Lazaro,, Economic Development Director, City of Fremont – Moderator
Shari Liss, Executive Director, SEMI Foundation
Additional participants to be announced

11:30 AM

Featured Speaker

To be announced

12:00 PM

Optional Lunch & Afternoon Tour

Details to be announced


Both Days $275

November 2 only $150

November 3 only $150