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2022 SVEDA Conference

beach photo of Dream Inn

Dream Inn, Santa Cruz


Wednesday, November 9


1:00 PM

Opening Keynote


Irena Asmundson, Research Scholar, Stanford Institute for Economic Policy Research (SIEPR)  Presentation

1:30 PM

The Return of Travel: Perspectives from Key Partners


Ernesto Lucero, SVEDA Chair & City of South San Francisco – Moderator
John Aitken, A.A.E., Director of Aviation, Mineta San José International Airport  Presentation
Makiko Barrett, Sr. Director, Global Procurement and Travel, Automation Anywhere & President, Global Business Travel Association – Silicon Valley Chapter  Presentation
John Hutar, President and CEO, The San Francisco Peninsula  Presentation
Michael Martelon, Chief Executive Officer, Visit Santa Cruz County Presentation (coming soon)

3:20 PM

Partner Update


Clair Whitmer, Northern California Regional Advisor, Office of the Small Business Advocate, Governor’s Office of Business and Economic Development Presentation

3:30 PM

Afternoon Keynote

Alexander Quinn, Director of Research, Northern California, JLL Presentation

4:00 PM

Downtown Revitalization Strategies: SVEDA member-led Presentations and Breakouts


Edith Ramirez, Assistant City Manager for Community Development, City of Morgan Hill – Moderator  Presentation

Thursday, November 10


8:30 AM

Morning Keynote:

Michael Berne, President, MJB Consulting  Presentation

9:00 AM

Development Challenges & Opportunities Today


Christine Firstenberg, Principal, Retail Real Estate Resources – Moderator Presentation
Meghan Van Metre, Operator, barre 3, Menlo Park
Patrick McGaughey, Director of Investments, Paragon Commercial Group
Simon  Vuong, Economic Development Manager, City of Redwood City
Monica Renn, Economic Vitality Manager, Town of Los Gatos

10:45 AM

Development at Transit in the Post-Pandemic Era


Michael Speers, President, East Bay Investment Group – Moderator
Kelly Erardi, Director of Entitlements, Republic Urban/Gateway @ Millbrae Station  Presentation
Abby Thorne-Lyman, Director of Real Estate and Property Development, San Francisco Bay Area Rapid Transit District (BART)
Teri Killgore, Assistant City Manager, City of Walnut Creek  Presentation

Co-sponsored by ICSC