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2022 SVEDA Conference

beach photo of Dream Inn

Draft Agenda

Wednesday, November 9

12:00 PM

Arrival & Lunch

1:00 PM

Opening Keynote:

Irena Asmundson, Managing Director and Policy Fellow, California Policy Research Initiative, Stanford Institute for Economic Policy Research (SIEPR)

1:30 PM

The Return of Travel: Perspectives from Key Partners

John Aitken, A.A.E., Director of Aviation, Mineta San José International Airport
Makiko Barrett, Sr. Director, Global Procurement and Travel, Automation Anywhere & President, Global Business Travel Association – Silicon Valley Chapter
John Hutar, President and CEO, The San Francisco Peninsula
Michael Martelon, Chief Executive Officer, Visit Santa Cruz County

3:00 PM


3:30 PM

Afternoon Keynote:

Alexander Quinn, Director of Research, Northern California, JLL

4:00 PM

Downtown Revitalization Strategies:

SVEDA member-led Presentations & Breakouts

Thursday, November 10

7:30 AM


8:30 AM

Morning Keynote:

Michael Berne, President, MJB Consulting

9:00 AM

Development Challenges & Opportunities Today

Christine Firstenberg, Principal, Retail Real Estate Resources – Moderator
Meghan Van Metre, Operator, barre 3, Menlo Park
Patrick McGaughey, Director of Investments, Paragon Development
Simon  Vuong, Economic Development Manager, City of Redwood City

10:15 AM


10:45 AM

Development at Transit – Retail & Housing in the Post-Pandemic Era

Michael Speers, President, East Bay Investment Group – Moderator
Kelly Erardi, Director of Entitlements, Republic Urban
Angela Tsui, Economic Development Project Manager, City of Walnut Creek

12:00 PM

Adjourn to optional lunch/afternoon tour

12:30 PM

Optional: Lunch at Abbott Square

1:30 PM

Optional: Walking Tour of Downtown Santa Cruz

Rebecca Unitt, Economic Development Manager, City of Santa Cruz – Tour Leader

3:00 PM

Tour Ends

Register Now!

Prices for In-person Attendance:

Day 1 – $125
Day 2 – $125
Both Days – $225

Prices for Zoom Attendance:

Day 1 – $35
Day 2 – $35
Both Days – $70