2019 SVEDA Conference

We warmly invite you to join us in Santa Cruz for our 3rd Annual Conference!

Registration rates are $125 per day, or $225 for both days. Contact Kara Gross, gross@jointventure.org, with any questions.
Planners: we are seeking credit from APA for this conference, and have been approved for the past 2 years.

Register For Both Days

Day 1: Thursday, November 14

Cocoanut Grove at Santa Cruz Beach Boardwalk

400 Beach Street, Santa Cruz

Register For Day 1

beach photo of Cocoanut Grove


10:30 AM

Registration and Coffee

11:00 AM


John Lang, Economic Development Manager, Morgan Hill, & Chair, SVEDA
Kara Gross, Executive Director, SVEDA

11:15 AM

Opening Keynote

Andrea Reimer, Former City Councillor, City of Vancouver, & Loeb Fellow, Harvard University

12:00 PM


1:00 PM

Revenue and Sales Taxes in a Changing Retail Landscape

Christina Briggs, Economic Development Director, City of Fremont (moderator)
Denise Ovrom, Principal, HdL Companies
Jeff Kreshek, Senior Vice President, Federal Realty

2:00 PM

The Impacts of Emerging Technologies and Business Models in Retail

David Greensfelder, Principal, Greensfelder Commercial (moderator)
Gunjan Garg, CEO, HeartyyFresh
Additional Speakers To Be Announced

3:00 PM


3:15 PM

Implementing Change: an After-Report on the Urban Land Institute Technical Advisory Panel in Dublin

Christine Firstenberg, Principal, Retail Real Estate Resources (moderator)
Hazel Wetherford, Economic Development Director, City of Dublin

4:00 PM

Placemaking: from Origins to Today to the Future

Blaine Merker, Gehl (INVITED: moderator)
Monica Renn, Town of Los Gatos
Krista Nightengale, Better Block

5:00 PM


6 PM – Evening Event:
A Westside Adventure!

Day 2: Friday, November 15

Dream Inn

175 W Cliff Drive, Santa Cruz

Register For Day 2

beach photo of Dream Inn


8:30 AM

Registration and Breakfast

9:00 AM

The Housing Challenge and Our Economy

Nell Selander, Deputy Director, Economic & Community Development, City of South San Francisco (moderator)
Michael Kingsella, Executive Director, Up for Growth
Additional Speaker To Be Announced

10:00 AM

Facing Disasters and Building Business Resiliency

Kara Gross, Executive Director, SVEDA (moderator)
Ethan Brown, Program Manager, Sonoma County Economic Development Board
Kevin Wynne, Public Information Officer, Office of Disaster Assistance, Field Operations Center – West, U.S. Small Business Association (INVITED)
Michael Mieler, Senior Risk and Resilience Engineer, Arup/EERI

11:00 AM


11:30 AM

Artificial Intelligence, Manufacturing Automation, and Commercial Real Estate

Edith Ramirez, Economic Development Director, City of Morgan Hill (moderator)
Rob Shannon, Executive Vice President, CBRE
Will Parker, Principal, Trammell Crow

12:30 PM


1:00 PM

Closing Keynote

To Be Announced Soon!

2:00 PM

Conference Adjourns

2:15 PM

Optional Tours

To Be Announced Soon!