2019 SVEDA Conference

Our 3rd Annual Conference is in Santa Cruz this week!

Registration is now closed. Contact Kara Gross, gross@jointventure.org, with any questions.
Planners: we are seeking credit from APA for this conference, and have been approved for the past 2 years.

Day 1: Thursday, November 14

Cocoanut Grove at Santa Cruz Beach Boardwalk

400 Beach Street

beach photo of Cocoanut Grove


10:30 AM

Registration and Coffee

11:00 AM


John Lang, Economic Development Manager, Morgan Hill, & Chair, SVEDA
Kara Gross, Executive Director, SVEDA

11:15 AM

Opening Keynote

Andrea Reimer, Former City Councillor, City of Vancouver, & Loeb Fellow, Harvard University

12:00 PM


1:00 PM

Revenue and Sales Taxes in a Changing Retail Landscape

Christina Briggs, Economic Development Director, City of Fremont (moderator)
Denise Ovrom, Principal, HdL Companies
Jeff Kreshek, Senior Vice President, Federal Realty

2:00 PM

The Impacts of Emerging Technologies and Business Models in Retail

David Greensfelder, Principal, Greensfelder Commercial (moderator)
Gunjan Garg, CEO, HeartyyFresh
Shawn Lange, President, L2F, a Middleby Corporation company
Joel Pullen, Planning Manager, City of Fremont

3:00 PM


3:15 PM

Implementing Change: an After-Report on the Urban Land Institute Technical Advisory Panel in Dublin

Christine Firstenberg, Principal, Retail Real Estate Resources (moderator)
Hazel Wetherford, Economic Development Director, City of Dublin

4:00 PM

Placemaking: from Origins to Today to the Future

Blaine Merker, Partner, Managing Director US, Gehl (moderator)
Monica Renn, Economic Vitality Manager, Town of Los Gatos
Krista Nightengale, Managing Director, Better Block

5:00 PM


5:30 PM – Reception
at the Monterey Bay National Marine Sanctuary’s
Sanctuary Exploration Center

35 Pacific Avenue

Day 2: Friday, November 15

Dream Inn

175 W Cliff Drive

beach photo of Dream Inn


8:30 AM

Registration and Breakfast

9:00 AM

The Housing Challenge and Our Economy

Nell Selander, Deputy Director, Economic & Community Development, City of South San Francisco (moderator)
Angela Jenkins, Director of Strategic Initiatives, Kaiser Permanente
Michael Kingsella, Executive Director, Up for Growth

10:00 AM

Facing Disasters and Building Business Resiliency

Kara Gross, Executive Director, SVEDA (moderator)
Ethan Brown, Program Manager, Sonoma County Economic Development Board
Kevin Wynne, Public Information Officer, Office of Disaster Assistance, Field Operations Center – West, U.S. Small Business Association
Michael Mieler, Senior Risk and Resilience Engineer, Arup/EERI

11:00 AM


11:30 AM

Artificial Intelligence, Manufacturing Automation, and Commercial Real Estate

Edith Ramirez, Economic Development Director, City of Morgan Hill (moderator)
Rob Shannon, Executive Vice President, CBRE
Will Parker, Principal, Trammell Crow
Laura Wrisley, Director of Sales, Velodyne Lidar

12:30 PM


1:00 PM

Closing Keynote

Alexander Quinn, Director of Research, Northern California, JLL

2:00 PM

Conference Adjourns

2:15 PM

Optional Tour of Downtown Santa Cruz

Storefront Activation, Earthquake Recovery, and more!

logo logo logo